Allianz / Brazil

Allianz Seguros: A Brand with a Presence in Brazil (G4-FS1, G4-FS7)

Allianz Seguros is present in the Brazilian market not only through its insurance products. The brand is also associated with value partnerships that contribute to the education of underprivileged young adults throughout the country, providing quality entertainment to thousands.

The initiatives to strengthen the brand in 2015 included:

Partnership with the Ayrton Senna Institute to create the first auto insurance in Brazil associated with a social cause. Part of the amount of each policy of the Seguro Allianz Auto Instituto Ayrton Senna sold goes to support social projects of the institute that carries the name of the Formula 1™ driver, helping take education to two million children and young adults in Elementary, Middle and High School in more than 700 Brazilian cities.

Since 2014, the naming rights for Allianz Parque, in São Paulo, SP , has been an important investment to consolidate the Allianz brand in Brazil and the largest investment ever made by the company in the country. In 2015 and 2016, the arena was the center stage for major sports, corporate and entertainment events, such as concerts by Roberto Carlos, Rod Stewart, Katy Perry, Muse, Ariana Grande, David Gilmour, Coldplay, and Iron Maiden.

A reference as the official carrier of the Cinépolis cinema rooms, with the exhibition of a personalized safety trailer. Nevertheless, the purpose of the partnership between the movie theater network and Allianz goes beyond informing users about safety. The scope of this initiative is to reinforce for the audience the association of the Allianz brand with this aspect, and to be present in targeted markets in moments of leisure, generating brand appreciation.